Leighann Rodd

Director, Insights at Country Music Association

LeighAnn Rodd has a diverse work experience in the field of insights and research. LeighAnn is currently working as the Director of Insights at the Country Music Association (CMA) since 2023. Previously, they held the position of Senior Business and Consumer Insights Analyst at Cracker Barrel from 2019 to 2023, where they conducted research to track the impact of changes on customer experience. Before that, they served as a Research Manager at MaritzCX from 2013 to 2019, working with corporate clients to develop custom research plans. LeighAnn also worked as an Analyst at brilliant corners Research & Strategies in 2012, designing and analyzing political and corporate research studies. Earlier in their career, they were a Project Coordinator at Hall & Partners from 2011 to 2012 and a Program Associate at CAE (Council for Aid to Education) from 2008 to 2011. LeighAnn began their career as an Intern at The Daily Show with Jon Stewart in 2007. Overall, LeighAnn Rodd has a strong background in research and insights, with experience in various industries and roles.

LeighAnn Rodd pursued their Bachelor of Arts degree in Political Science and Government at the University of Mount Union from 2003 to 2007. Later, they went on to earn a Master of Arts degree in Political Science and Government from Fordham University between 2010 and 2012.

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