Cherie Herrmann

Head Of Content [global D2c Marketing Team] at Travelex Insurance Services

Cherie Herrmann has extensive work experience in the field of digital marketing and content creation. Cherie currently holds the position of Head of Content in the Global D2C Marketing Team at Cover-More Group, where they lead the global content and PR team in developing and implementing content strategies in multiple international markets. Prior to this, Cherie worked as an independent digital marketing consultant, collaborating with various clients in the FMCG, retail, and lifestyle industries to create and execute social media strategies and branded content.

Before their consultancy work, Cherie served as the Brand & Digital Marketing Manager for L'Oréal Paris, where they were responsible for driving online engagement and customer acquisition through paid and owned channels. Cherie also worked as the International Social Media Marketing Manager for The Body Shop, developing global and local social media strategies and content campaigns.

Cherie started their career as a Beauty & Health Editor and Digital Content Producer for beautyheaven.com.au, where they created strategic editorial and SEO content and managed social media strategies. Cherie also worked as a Contributing Beauty Editor and Beauty Reporter for Fitness First magazine and Fitness First TV, creating beauty content for the magazine and presenting grooming videos for the gym's in-house TV channel.

In addition, Cherie has experience in online editing and content production for New Idea magazine, where they focused on building the brand's online audience and improving its digital presence. Cherie also contributed to PRIMPED.com.au as a Beauty & Health Editor and Contributing Beauty & Health Writer, developing on-brand SEO content and building relationships with brands.

Cherie's early career involved contributing writing and gaining work experience at publications such as DOLLY magazine, Cosmopolitan magazine, and SHOP 'Til You Drop magazine.

Overall, Cherie Herrmann's work experience spans various roles in digital marketing, content creation, and editorial management in both corporate and independent capacities.

Cherie Herrmann earned a Bachelor of Journalism degree from the University of South Australia. Cherie attended the university from 2007 to 2009, focusing on journalism in various mediums such as print, TV, radio, PR, and publishing. Additionally, Cherie Herrmann obtained a certification for the Bachelor of Journalism degree from the University of South Australia, although the specific month and year of completion were not provided.

Links

Timeline

  • Head Of Content [global D2c Marketing Team]

    January, 2022 - present

  • Global Content PR Manager Digital Direct Optimisation Group

    August, 2018

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