We're an award-winning, global, tech-enabled behavioural science consultancy on a mission to make businesses as human as humanly possible.

Founded in 2015, we're a professionally qualified team of psychologists, economists and data scientists fascinated by behavioural science in business. 

We're an industry accredited member of the Global Association of Applied Behavioural Scientists, GAABS.org, and a founding member of the Global Diversifi Applied BeSci Network.

Based in London, our work spans the UK and internationally. Working with some of the world's leading companies such as Amazon, Walmart, HSBC, TESCO, Aegon and Standard Life, we apply the latest research in behavioural science, psychology and nudge theory to help our clients become experts in the choreography of customer and employee experiences.

We are the science behind exceptional experiences.

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Cowry Consulting

Ziba Goddard

Will Saunders

Rich Milner

Raphaelle March

The Behavioural Design Team at Cowry Consulting specializes in applying cutting-edge behavioural science and psychology to enhance customer and employee experiences. By leveraging expertise in nudge theory and experimental design, the team crafts tailored interventions and strategies that drive meaningful behavioral change for clients. Collaborating closely with businesses like Amazon and HSBC, they translate research insights into actionable solutions that foster engagement and satisfaction.

Behavioural Design Team

Leadership Team

Behavioural Design Team

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Leadership Team