Ana Villodres

Ana Villodres is a seasoned professional in the field of market research and consumer insights, currently serving as Senior Director of Qualitative Research at C+R Research since August 2021. With prior experience as the Founder of Sapience Consumer Insights, LLC, from January 2014 to September 2021, Villodres specialized in both General and Hispanic insights through various research methodologies. Previous roles include Senior Director on the Strategy & Insights Team at Univision Communications, where critical qualitative research supported US Hispanic market strategies, and various positions at Miller Brewing Company, Heineken, and The Coca-Cola Company that contributed to brand management and marketing strategies. Ana Villodres holds a Bachelor of Science in Business Administration and Management from Universidad de Los Andes.