Toni Ruotanen serves as the Chief Commercial Officer at CREA, leading commercial operations across Southeast Asia and managing product portfolios for over 45 global brands. Prior roles include Director of Advertising & Partnerships at foodpanda, where Toni facilitated growth for advertisers and partners in the Asia Pacific region, and Head of Commerce at GroupM, overseeing e-commerce investments and service offerings. Toni also has experience in strategic project management at Lazada Group and RedMart, along with leadership roles at honestbee and Angel Media Singapore. An education background in Computer Science and IT Service Management complements Toni’s extensive expertise in e-commerce and customer experience management.