Mike Balducci

Mike Balducci is an experienced professional with a strong background in performance marketing and strategic growth initiatives. Currently serving as the General Manager of Affiliate, Ecommerce, and Payment Solutions at CreatorIQ since May 2015, Mike is responsible for driving revenue growth through influencer marketing solutions. Previous roles include Vice President of Performance Media and Vice President of Strategy at Valassis, and Founder of SmartRaiser, Inc., where Mike developed SaaS solutions for product fundraising. Additional experience includes advisory positions and senior leadership roles at companies such as Experian and iQual, demonstrating expertise in product management, business development, and strategy. Mike holds a Bachelor's degree in Business Economics from UC Santa Barbara.