CRED
Salleina Yen is a seasoned professional in implementation management, currently serving as a Senior Implementation Manager at CRED since July 2025. Prior to this, Salleina held similar senior and implementation management roles at Observe.AI from October 2021 to July 2025, and at TrueAccord between April 2018 and October 2021, where various positions included Implementation Manager and Implementation Specialist. Salleina's career began with roles in customer support and human resources, starting as an Operational Support Specialist at SEPHORA and an HR Coordinator at BAART Programs Inc. Educationally, Salleina earned a Bachelor's degree in Business Management and a Bachelor of Science in Marketing from San Francisco State University, graduating in 2015.
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CRED
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CRED is the underlying data intelligence layer for sports, delivering revenue and driving efficiency on and off the field.