Gaines Crawford

Gaines Crawford currently serves as an AI Agent Architect at Cresta, having joined in January 2025, and previously held the position of Director of Strategic Sales. Prior experience includes serving as VP of Sales at Evocalize from July 2022 to December 2024, where Gaines led the rebuilding of the sales methodology, implemented MEDDICC, and significantly expanded sales into new verticals. Successes at Evocalize included a threefold increase in new enterprise logo growth. Prior roles also encompass Senior Enterprise Sales Director at Medallia, where Gaines achieved notable quota attainment and received multiple President's Club honors, and Head of Sales and Business Development at Location3. Gaines is known for team building and client relationship expertise and has a degree in Business Administration with a focus on Finance and Real Estate from Colorado State University.