Melissa Bair is an accomplished GTM Recruiter currently at Cresta, specializing in generative AI for contact centers since June 2024. Previously, Melissa held a similar role at Nintex, contributing to the transformation of work processes from January to June 2024. As a Senior Sales Recruiter at 6sense from March 2021 to November 2022, Melissa was instrumental in managing full-cycle recruitment and significantly scaling the company's workforce. Earlier roles included a Senior Recruitment Consultant at Adaptive Business Group, where Melissa specialized in sales and marketing recruitment within the SaaS technology sector, and a Senior Creative Recruiter at The Creative Group. Melissa's career began at Havas Edge in account management and sales, with earlier experiences as a Lead Server at Omni La Costa Resort & Spa and an intern at North County Lifeline. Melissa holds a Bachelor's degree in Criminology and Justice Studies from California State University San Marcos.