Julie Rheinhart

Julie Rheinhart has worked in the marketing and production fields since 1998. Julie started their career as a Marketing Intern at Shambhala Publications, where they prepared and sent author and review copies of books, tracked and stocked office copies, prepared announcements for Publisher's Weekly and Foreword, wrote pitch letters to magazines and direct mail marketing flyers for books, and designed galley covers and office forms on Quark Xpress. From 1999 to 2002, they worked at Houghton Mifflin Harcourt as a Production Assistant to Production Coordinator, where they coordinated the departments of marketing, publicity, editorial, internal design, and cover design as well as a variety of printers to produce high quality galleys (advance copies for reviewers) for trade titles, from initial planning through distribution. Julie also designed covers and title pages in Quark and created and manipulated pdf files of book pages. During 2002, they worked at both Pearson Education as a Value Pack Coordinator and MCLE as a Marketing Coordinator, where they created and maintained production schedules for all marketing materials and wrote copy for email and print advertising. From 2005 to 2009, they worked at Klunk & Millan Advertising as a PPC Manager, where they wrote ads, researched and chose keywords, set bid prices and advertising options and generally conceived of & managed pay-per-click internet marketing campaigns through Google, Yahoo, MSN and others. Julie also prepared reporting of PPC ad campaign performance, reviewed web analytics using Clicktracks, Google Analytics, Webtrends and Omniture, processed client feedback, and continually constructed and implemented recommendations for PPC program optimization. Finally, from 2009 to 2015, they worked at Aidance Skincare as a Consumer Web Marketing Manager, where they managed multi-channel and multi-site e-commerce strategies to increase company revenue. This included several company websites and the marketing that brings traffic to those websites, as well as conversion analysis and optimization and product sales on Amazon. com, Ebay. Julie then moved to Crestline Promotional Products in 2015 as a Search Engine Marketing Manager, where they were responsible for growing search traffic to company website via paid and organic channels to increase e-commerce revenue and acquire new customers. Julie also created and explained reporting on all web channels as well as assisted colleagues with Google Analytics, and maximized budgets in Bing Ads and Google Adwords, including shopping, text ad and remarketing campaigns for optimal ROI.

Julie Rheinhart obtained a Bachelor's Degree in English and World Religions from Indiana University of Pennsylvania in 1996. Julie then went on to receive a Master of Arts (M.A.) in Writing, Editing and Publishing from Emerson College in 2000. Julie also holds several certifications from Google, including a Google Analytics Certification (obtained in February 2018), a Google Shopping Certification (obtained in February 2018), and a Google Adwords Certified certification.