Irene Martínez Martínez is an accomplished marketing professional with extensive experience in various leadership roles. Currently serving as the Iberia Marketing Manager at Cricut since May 2021, Irene has previously excelled as the International Sales & Marketing Director at Acrylicos Vallejo, where strategic commercial growth was facilitated through innovative marketing strategies and efficient distribution processes. Irene's career includes notable positions such as Marketing Manager at Expert in Shopper Behaviour, European Retail Activation Manager at Hasbro, and EMEA Marketing Strategy Manager at Canon Europe Ltd., showcasing a strong background in developing and implementing marketing strategies, team management, and project execution. Academic qualifications include a Master's degree in Marketing and Commercial Management and an Executive Program in Digital Marketing from EADA Business School, alongside a Bachelor's degree in International Trade from Universitat Pompeu Fabra.
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