Michelle Sparks is a seasoned professional in consumer insights with extensive experience across various companies. Currently serving as Consumer Insights Manager at Cricut since November 2025, Michelle has previously held the role of Senior Manager Consumer Insights for Flavors at MANE from 2022 to 2025. Prior experience includes a position in Consumer Insights at Perfetti Van Melle from 2017 to 2022 and earlier roles at MANE as Consumer Insights Manager from 2014 to 2017, along with a tenure as Product Manager at Ipsos from 2004 to 2013. Michelle holds an MBA in Business/Marketing from Northern Kentucky University, obtained between 2005 and 2009.
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