Nicolas Montero

Senior Media Strategist - Performance Media Buying at Criterion Global: International Media Buying

Nicolas Montero has a diverse work experience spanning various industries. Nicolas currently works as a Senior Media Strategist at Criterion Global | International Media Buying, where they lead media planning and buying strategies for retail/e-commerce, travel/hospitality, and multinational brands. Prior to this, they were a Senior Media Planner at dentsu international's Mediasal division.

Before joining dentsu international, Montero worked at GUK as a Paid Media Manager, leading a team responsible for planning, implementing, and reporting on over 75 paid media projects. Nicolas also served as a Media Planner & Project Manager at GUK, showcasing their expertise in advertising platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.

Montero's earlier experience includes working as a Digital Media Coordinator at BAM Strategy. In this role, they managed media projects using a comprehensive framework and handled media planning for multiple accounts. Prior to that, they worked as an Executive Assistant to the President at Commonwealth Plywood Ltd., where they contributed to the company's operations and management.

Montero's career journey also includes roles such as a Spanish Teacher Assistant at Muskingum University, Junior Account Manager at HSBC Private Bank, Operations Coordinator during an internship at Universidad Blas Pascal, and an Assistant to the Human Resources Director at the same university. Nicolas also worked as a Ski Instructor at Jiminy Peak Mountain Resort, LLC.

Overall, Nicolas Montero has accumulated a wealth of experience in media planning and buying, paid media management, digital marketing, executive assistance, and education, showcasing their versatile skills and adaptability in different industries.

Nicolas Montero has a diverse education history in the field of marketing and digital advertising. Nicolas attended McGill University from 2017 to 2019, where they pursued a Graduate Certificate in Digital Marketing. During this time, they focused on marketing and online advertising.

Prior to their time at McGill University, Nicolas completed their Bachelor of Business Administration with a concentration in Marketing at Universidad Blas Pascal from 2012 to 2016. This four-year program provided him with a comprehensive understanding of business, management, marketing, and related support services.

In 2015, Nicolas had the opportunity to participate in a one-year exchange program at Muskingum University, during which they studied digital marketing. This experience provided him with valuable insights and knowledge in the field.

In 2021, Nicolas completed a Growth Hacking Course and obtained a Diploma of Education in Growth Marketing. This certification further enhances their skill set and knowledge in growth-oriented marketing strategies.

Alongside their formal education, Nicolas has obtained several additional certifications. In 2019, they received the DELF certification in French language proficiency from the Ministère de l'Éducation nationale. Nicolas also earned a Google Analytics Certification in 2019, demonstrating their expertise in analyzing data for marketing insights. Nicolas obtained the Google Ads Certification in 2018, further highlighting their proficiency in online advertising. Additionally, they achieved the First Certificate Exam (FCE) from the University of Cambridge in 2009, showcasing their English language skills.

Overall, Nicolas Montero's education history reflects their dedication to acquiring knowledge and expertise in marketing, digital advertising, and growth-oriented strategies.

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Timeline

  • Senior Media Strategist - Performance Media Buying

    June, 2022 - present