Bryan Luna

Marketing Science Lead at Critical Mass

Bryan Luna has experience in marketing science, business intelligence, data science and analytics, account management, media planning, sales, and management.

Bryan worked at Critical Mass from 2018 to the present, starting as a Marketing Science Analyst and progressing to Marketing Science Senior Analyst before becoming the Marketing Science Lead.

In 2022, Bryan joined INFINITI Motor Company as a Senior Planner for Business Intelligence.

Prior to that, they worked at Razorfish from 2014 to 2018, starting as an Assistant Media Planner, then becoming an Account Manager, and finally an Analyst for Data Science and Analytics.

Bryan also has experience in sales as an Inbound Sales Representative at Groupon in 2014.

In 2013, they interned at McDonald's Corporation as a Burger/Fry Category Management Intern in U.S. Marketing.

Before their professional career, Bryan was the Vice President of Sigma Alpha Epsilon - Illinois Beta from 2012 to 2013.

Additionally, they gained management experience as an Assistant Manager/Key Holder at Clark Street Sports from 2009 to 2012.

Bryan Luna obtained their Bachelor of Science (B.S.) degree in Advertising and a minor in Business from the University of Illinois Urbana-Champaign. Bryan attended the university from 2010 to 2014. In addition to their formal education, Bryan Luna also obtained several certifications from Coursera in various courses such as Reproducible Research, Exploratory Data Analysis, Getting and Cleaning Data, and R Programming. These certifications were obtained between March 2017 and June 2017.

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Timeline

  • Marketing Science Lead

    April, 2023 - present

  • Marketing Science Senior Analyst

    April, 2021

  • Marketing Science Analyst

    January, 2018