Daniel Jacob

Director, Marketing Science at Critical Mass

Daniel Jacob has an extensive background in marketing science, with experience in various roles at Critical Mass, Leapfrog Online, and Harris Cafe Group. Daniel successfully increased same-store sales at Harris Cafe Group by designing a new menu and executed successful marketing campaigns to promote new restaurant locations. With a Bachelor of Business Administration degree in Entrepreneurship and Information Systems, Daniel also held positions as a Digital Media Advisor at Loyola University Chicago and a Risk Management Intern at HSBC.

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