Floyd Gonzales

Marketing Science Analyst at Critical Mass

Floyd Gonzales has a diverse work history spanning multiple industries. Floyd currently works at Critical Mass as a Marketing Science Analyst, where they analyze and interprets data to inform marketing strategies for clients in various sectors. Floyd utilizes Python and Rivery to extract, transform, and load data into data warehouses, and collaborates with cross-functional teams to deliver data-driven recommendations and presentations to clients. In their previous role as a Marketing Science Associate Analyst at Critical Mass, Floyd contributed to the development and implementation of marketing campaigns, improving data accuracy and report delivery efficiency. Prior to this, Floyd served as a Client Project Manager at Secure Energy Services Inc., advising clients on drilling waste management and disposal reports while retaining 30% market share in the Environmental Services industry. Floyd also worked as a Technical Administrator at Clear Environmental Solutions, generating and reviewing reports related to oil and gas projects. Floyd began their career as an Account Manager at AGAT Laboratories, where they managed a portfolio of clients and facilitated communication between customers and internal teams.

Floyd Gonzales earned a diploma in Data Science from BrainStation in the year 2020. Prior to that, they completed their Bachelor of Science (B.Sc.) in Chemistry at the University of Calgary, where they studied from 2006 to 2011. In terms of additional certifications, Floyd obtained the Google Analytics Certification from Google in September 2022. In March 2022, they completed the "Learning Google Tag Manager" course offered by LinkedIn. In February 2021, they achieved the "Advanced Google Analytics" certification from Google Analytics for Business. Floyd also obtained several certifications in 2020, including "Intro to Machine Learning" from Kaggle in October, "BrainStation x SkipTheDishes #DeliveringDigital 24hr Hackathon" from BrainStation in September, "Intermediate Python" from DataCamp in July, and "Introduction to Programming Using Python" from DataCamp in June.

Links

Timeline

  • Marketing Science Analyst

    October, 2022 - present

  • Marketing Science Associate Analyst

    August, 2021

  • Marketing Science Intern

    May, 2021