Lynda Olesen

Lynda Olesen is an accomplished marketing professional with extensive experience in digital and shopper marketing. Currently serving as Group Strategy Director at Critical Mass and General Manager at Arc Worldwide since 2016, Lynda also holds the position of Director of Engagement at Leo Burnett, where leadership in Digital and Shopper practices is a primary focus. Lynda's career includes pivotal roles such as Regional Director of Retail Strategy for Western Europe, responsible for developing the Shopper Marketing practice across European offices, and Strategic Planning Director at Arc Worldwide, specializing in digital and retail accounts. Earlier professional experiences include roles at Edge Interactive, Advance Planning & Communications, and McCann Erickson, showcasing a strong foundation in strategic planning and account management.