Raphael Paulo Vieira

Raphael Paulo Vieira is a seasoned professional with extensive experience in commercial strategies and brand partnerships within the B2B sector. Currently serving as Supply CRM ADS - Retail Media at CRM&BONUS since July 2023, Raphael leads the structuring and management of B2B brand supply for the Retail Media product, focusing on commercial strategies to enhance visibility and engagement. Prior experience includes roles such as Brand Partnerships - Healthy Food Lead at Inventa, where Raphael planned and developed the healthy food category, and Comercial Restaurants - Big deals SPC at Rappi, where strategic partnerships and GMV growth were achieved. Earlier, as a Commercial Sales Supervisor for Uber EATS, Raphael supervised a team and focused on high-level restaurant partnerships. Educational qualifications include a degree in Marketing from Centro Universitário FMU | FIAM-FAAM and strategic sales management coursework at Insper Instituto de Ensino e Pesquisa.