Meg Monahan

Senior Digital Media Specialist at Cro Metrics

Meg Monahan has a diverse work experience in the field of digital media, marketing, and public relations. Meg currently works as a Digital Media Specialist at Cro Metrics, where they have achieved significant results such as increasing return on ad spend (ROAS) by 250% in four months on Meta and generating an 18% increase in click-through rate on LinkedIn while lowering cost per click. Additionally, they provide strategic recommendations to clients, manages budget pacing for multiple campaigns, and resolves technical challenges related to website analytics and tracking. Meg is also engaged in employee resource group activities and facilitates discussions on women empowerment.

Prior to their current role, Meg worked at imre as a Media Coordinator, Digital Marketing Coordinator, and Digital Marketing Intern. Meg also gained experience in public relations and social media marketing as an intern at TBC. Meg's earlier roles include a Public Relations Intern at Weinberg Harris & Associates, Social Media Marketing Coordinator at Frutta Bowls, Conference Marketing Intern at the International Dyslexia Association, and Peer Consultant at Towson University's Public Communication Center.

Overall, Meg Monahan's work experience demonstrates their expertise in digital media, marketing, and public relations, along with their ability to generate results, provide strategic recommendations, and effectively manage campaigns and budgets.

Meg Monahan has a strong background in mass communications. Meg attended Towson University where they studied Mass Communications with Public Relations & Advertising tracks. Meg also spent some time at Auckland University of Technology, focusing on Mass Communication/Media Studies. Prior to their university education, Meg attended Allentown High School, where they graduated with a GPA of 4.1.

In addition to their formal education, Meg has obtained several certifications in various areas of marketing and communication. Meg has completed courses such as Flight School Performance Fundamentals from Twitter, Ads Manager Campaign Activation from Snap Inc., Snapchat Essentials from Snap Inc., Aligning Sales and Marketing from LinkedIn, Crisis Communication from LinkedIn, Social Media Marketing: Strategy and Optimization from LinkedIn, Google Sheets Essential Training from LinkedIn, Facebook Certified Digital Marketing Associate from Facebook, and Google Ads Search Certification from Google. These certifications showcase their commitment to expanding their knowledge and expertise in the field.

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Timeline

  • Senior Digital Media Specialist

    October 1, 2023 - present

  • Digital Media Specialist

    October, 2022