Arye Weigensberg

As Head of Research and Development, Arye is responsible for leading Cronos’ innovation program, where he oversees research and technology functions, and leads scientific efforts to unlock the potential of rare cannabinoids. Before joining Cronos, Arye was the CEO of Altria Israel Ltd, an Altria research and development innovation hub. Arye joined Altria as part of its acquisition of Green Smoke, where he was the Director of Marketing and Brand Management. Prior to Green Smoke, Arye held a variety of roles in brand management and marketing, supporting food brands such as Manischewitz, Lawry’s, Ragu, Knorr and Country Crock. Arye graduated from Concordia University’s John Molson School of Business with a Bachelor of Commerce in Marketing and International Business.