Danielle Fand

Director, Analytics & Insights at CROSSMARK

Danielle Fand has a diverse work experience spanning several companies. Danielle started their career at SIG Logistics in 1999 as an Office Manager. In 2001, they joined SUPERVALU as a Merchandising Coordinator and later became a Category Merchandiser and Lead Category Merchandiser. While at SUPERVALU, Danielle also took on the role of Dollar Smart Specialist, where they managed the Dollar Smart program for the region, including inventory management and negotiations. In 2013, Danielle joined CROSSMARK as a Customer Business Manager and later became a Business Account Manager. Danielle then transitioned to the role of Director, HQ Sales & Marketing before finally becoming the Director of Analytics & Insights in 2018.

Danielle Fand obtained a Certified Professional Category Analyst degree from the Category Management Knowledge Group in 2011-2012. Danielle also received a Certified Professional Category Manager degree from the same institution during the same time period. In 1996, they attended Alfred State College - SUNY College of Technology, where they studied Business Administration.



  • Director, Analytics & Insights

    February, 2018 - present

  • Director, HQ Sales & Marketing

    June, 2016

  • Business Account Manager - East

    September, 2015

  • Customer Business Manager

    September, 2013

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