CROSSMEDIA USA
Kristyn Tremblay Molloy currently serves as Group Director of Planning & Business Leadership at CROSSMEDIA, overseeing accounts such as Planet Fitness and NASCAR since August 2025. Prior experience includes a VP role in Integrated Media Planning at UM Worldwide, managing General Mills' breakfast and dairy brands, along with director and associate director positions at the same firm focused on American Express. Kristyn's earlier career features roles at OMD USA, where strategic media planning for Frito Lay was a primary focus, and Sigma Group, which involved media strategy for various consumer brands. Additionally, Kristyn has interned at Towson University and the Baltimore Orioles while earning a degree from Towson University in 2016.
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