Zachary Shovar

Zachary Shovar is a skilled Programmatic Planner/Buyer at CROSSMEDIA USA, with extensive experience in programmatic advertising and digital media. Prior roles include Senior Specialist of Programmatic at Empower Media, where significant contributions were made, and Specialist in Programmatic at Tinuiti, where Zachary secured nearly $240k in incremental budget for a YouTube brand awareness campaign and increased media spend by 1900% for an online education client. Zachary also held positions at Bandy Carroll Hellige, ProMedia Group, LLC, eltoro.com, and Louisville Public Media, gaining expertise in campaign management, optimization, and digital advertising across various industries. Zachary holds a Bachelor of Science degree in Marketing from Indiana University Southeast.