Kristi Lee-John

Kristi Lee-John has over 20 years of experience in the ever-evolving world of marketing and PR. Kristi began their career in 1999 as a PR Specialist for OpenSite, where they co-managed in-house outreach programs and acted as a corporate spokesperson. Her efforts helped position the company for its $500M acquisition by Siebel Systems in 2000. In 2001, they took on the role of Account Director at RF|Binder, administering strategic PR consulting and building business development initiatives. In 2002, they became the PR Manager at TogetherSoft, playing a key role in building corporate brand awareness and positioning the company for its $210M acquisition by Borland in 2003. In 2016, they founded Crossroads PR & Marketing and rebranded as Crossroads B2B Consulting to better reflect and fully encompass the strategic nature of their expanded service offerings. In this role, they provide strategic counsel, brand development, content creation, public relations, graphic design, SEO & PPC, and digital analytics services to life sciences and tech organizations.

Kristi Lee-John received their Bachelor of Arts in Marketing from Meredith College.