Sophie Wooller

Chief Operating Officer, UK at Croud

Sophie Wooller Dent is an accomplished executive with extensive experience in digital transformation, strategy, and finance. Currently serving as Chief Operating Officer for Croud in the UK, Sophie leads Performance & Organic delivery teams. Previously, as Director of Digital Transformation, Sophie integrated data, technology, and consulting solutions to enhance marketing initiatives. Throughout their career, Sophie has held key roles in organizations such as FareShare UK, The Programmatic Advisory, Dentsu Aegis Network, iProspect, BT, WorldPay, and Deloitte, focusing on strategic consultancy, data-driven solutions, and financial management. Sophie holds a Bachelor of Arts in History from Durham University, a Master of Arts in Philosophy from The Open University, and has been affiliated with The Chartered Institute of Management Accountants since 2011.

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