Joanne Pietrini Smith

COO & GM, RiskRighter at Crump Life Insurance Services, Inc.

Joanne Pietrini Smith, MBA, is an accomplished executive with significant experience in the insurance and financial services sectors. As Chief Operations Officer at Crump Life Insurance Services from 2012 to 2024, Joanne led all new business client service, operations, and underwriting functions, taking on P&L accountability for standalone underwriting services in 2020. Previously, as Senior Vice President of Institutional Operations, Joanne managed client service teams and held P&L responsibility for a large outsourced services account, achieving substantial revenue growth. Prior to Crump Life, Joanne served at AXA Financial from 2003 to 2012 as Senior Vice President, Head of Business Management & Operations, overseeing a $100M budget and a team of 1,100, processing 65,000 life applications annually. Joanne holds an MBA in Finance from Babson College and a BA in Business and Computer Science from Saint Anselm College.

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