Josellie Ríos has a diverse work experience in various roles related to marketing and communications. Josellie started their career as a Communications Department Intern at Puerto Rico Islanders FC in 2012, where they managed social media, wrote match reports and press releases. After that, they worked as an Advertising and Communications Assistant at Gatsby, where they created press releases and assisted in campaign creation. Josellie then moved on to become an Advertising and Communications Coordinator at Gatsby, where they supervised staff and oversaw press releases and email marketing campaigns.
In 2014, Josellie joined SGA - Brand Matchmakers as a Media Buyer & Analyst, where they reviewed and optimized digital strategies for clients and executed media buying. Josellie also developed digital media strategies and created monthly media plans. Josellie later became a Digital Media Executive at SGA, where they managed the digital advertising department and supervised the implementation of digital media buys for clients.
In 2016, Josellie joined Puerto Rico Football Club as a Digital Communications Manager. Their responsibilities included creating and managing digital campaigns, liaising with sponsors and partners, and coordinating with the creative team for advertising materials. Josellie also worked as a Content Strategist at KOI AMERICAS in 2018.
From 2018 to 2021, Josellie worked at Funimation as a Social Media Strategy Manager, where they contributed to the company's social media presence and strategy. Josellie then transitioned to Crunchyroll in 2021, first as a Senior Marketing Manager for LATAM, where they led expansion marketing efforts and collaborated with various teams and partners. Currently, they hold the position of Director of Marketing UCANZ at Crunchyroll.
Throughout their career, Josellie has demonstrated expertise in digital marketing, social media management, content creation, and strategic planning.
Josellie Ríos attended the University of Puerto Rico, Río Piedras from 2005 to 2010, where they pursued a field of study in Psychology. In 2007, they also briefly studied Advanced Portuguese for Foreign Students at the University of Lisbon. In May 2018, Josellie obtained two certifications from The Trade Desk: Trading Academy Certified - Professional and Trading Academy Certified – Strategist.
March, 2023 - present
April, 2021
Brand Operations Director (b3) - Caucasus & Central Asian Republics at Procter & Gamble
Vp, Ad Sales Strategic Planning, NBC News at NBCUniversal
Chief Marketing & Customer Experience Officer, Chase Auto at JPMorgan Chase & Co.
Head Of Brand Partnerships Marketing For Latam at Uber
Vice President, Global Brand Content at American Express
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