Santiago Kegevic

Santiago Kegevic is an experienced marketing professional with a strong background in brand management and communications across various industries. Notable roles include Marketing Director for Spanish Speaking LATAM at Crunchyroll, Global Director of Marketing and Advisor to the CMO/CRO at Betterfly, and multiple leadership positions at Amazon, including Head of Marketing for Consumer Electronics & Media. Santiago also held significant roles at Riot Games, overseeing brand management, communications, and esports for Latin America, as well as at Blizzard Entertainment as an MBA Marketing Intern. Santiago holds an MBA in Strategic Brand Management from Cornell Johnson Graduate School of Management and a Master's degree in Marketing from Universidad Adolfo Ibáñez.