Shannon Witwicke

Shannon Witwicke is a seasoned brand management professional with extensive experience in marketing across various industries, including food and consumer goods. Currently serving as a Brand Manager at Crystal Farms Dairy Company since September 2023, Shannon previously held the role of Associate Brand Manager at Bellisio Foods, where responsibilities included managing P&L for Boston Market and Atkins brands and collaborating cross-functionally on product launches. With prior experience at Andersen Corporation and General Mills, Shannon has demonstrated expertise in developing marketing strategies, executing market research, and optimizing brand performance through data analysis. Educational background includes a Business Administration degree with a focus on Marketing from the University of Minnesota Duluth.