Martin Lizárraga Delgado

Martin Lizárraga Delgado has extensive work experience in various roles and industries. Martin is currently working at Culqi as a Senior Product Owner, responsible for overseeing product development and management. Prior to this, they served as the Lead Growth Hacking & Strategy at Culqi, where they were involved in developing growth strategies and implementing innovative marketing initiatives.

Before joining Culqi, Martin worked as a Marketing teacher at iEduca: Certus, Toulouse Lautrec y UCAL, where they shared their expertise in marketing with students. Martin also served as a Global Ambassador at Prodigy Finance, a leading fintech startup that provides educational loans to international graduate students. In this role, they played a crucial role in managing alumni and institutional investors while delivering financial benefits to students.

Martin also worked as a Marketing & Innovation Manager at Edificaciones Inmobiliarias, where they were responsible for strategic marketing planning, branding, and commercial management. Martin also led digital transformation, innovation, and customer experience initiatives. Prior to that, they worked as the Head of Digital Marketing and Consumer Knowledge at Samsung Electronics, where they led a team and was responsible for analyzing consumer behavior and implementing personalized marketing campaigns.

Martin's past experience also includes working as a Senior Marketing and Strategy Consultant at Genoa Black, where they provided insights and strategies to clients. Martin also worked as a Senior Commercial Executive at Movistar Empresas Perú, where they played a key role in identifying opportunities and implementing strategic projects for value-added services. At Telefónica, Martin served as a Marketing and Business Development Executive, overseeing KPI analysis, market evaluation, and product design.

Martin began their career as a Business Management Consultant at PwC Perú, where they conducted market research and developed commercial plans. Martin was also involved in optimizing processes and value propositions for the Lima Stock Exchange.

Throughout their career, Martin has demonstrated expertise in marketing, strategy, innovation, and digital transformation. Martin has a track record of delivering results and driving growth for the organizations they have worked with.

Martin Lizárraga Delgado earned a Bachelor's degree in Industrial Engineering from Pontificia Universidad Católica del Perú from 2007 to 2012. Martin then pursued a Master of Business Administration (MBA) degree in Marketing from Strathclyde Business School, graduating in 2018. In the same year, Martin participated in the Ignite Program at Cambridge Judge Business School, focusing on Marketing and Entrepreneurship. Martin also completed an executive education program in Design Thinking for Leading and Learning at the Massachusetts Institute of Technology in 2018. Additionally, Martin obtained several certifications, including the CMI Level 7 Diploma in Strategic Management and Leadership from the Chartered Management Institute in June 2018. Martin also completed the Strathclyde Enterprise Pathway certification in December 2017 and holds a Marketing Research Associate Certification from SMstudy - Global Accreditation Body for Sales and Marketing Certifications obtained in April 2018. Martin is a certified Scrum Master from SCRUMstudy - Accreditation Body for Scrum and Agile, obtained in July 2017. Furthermore, they received certifications in Inbound Marketing and Google Analytics Individual Certification from HubSpot Academy and Google, respectively, in February 2018. Finally, Martin earned certifications in AdWords Mobile and AdWords from Google in February 2018.