Jonathan Yuska

Jonathan Yuska serves as the U.S. President of Culture Kings since June 2022, where responsibilities include overseeing the brand's launch and growth in the U.S. market, managing P&L accountability, and developing a high-performing team. Prior to this role, Jonathan founded Common Rivals, providing consulting and advisory services focused on growth strategies for lifestyle brands. As President and CEO of Rastellis.com, Jonathan led a successful e-commerce food company until its sale in 2022. Jonathan's extensive experience also includes notable positions at adidas, where revenue growth was achieved from $16M to $130M, and creative leadership roles at Reebok and FILA. Jonathan holds a degree from Bradley Academy Visual Arts.