Carissa Newton

Carissa Newton has a diverse and extensive work experience in the field of marketing. Carissa started their career in 2007 as the Director of Marketing and Communications at Hufford Advisors, LLC, where they built and led strategic marketing efforts for a privately owned financial planning and investment firm. In 2008, they moved on to become the Director of Marketing and Communications at Vontoo, a VC-backed startup specializing in voice marketing. From 2009 to 2011, they served as the Director of Marketing and Communications at Delivra, a privately owned email marketing software and services company.

In 2011, Carissa became the Chief Marketing Officer at Oak Street Funding, a commercial lending company focused on lending to insurance agents, accountants, and registered investment advisors. Carissa built and led all strategic marketing, product marketing, and business development efforts at the company. In 2014, they took on the role of Chief Marketing Officer at FNEX, a VC-backed startup providing alternative investments. Carissa formulated the overall marketing strategy, established various marketing efforts, and introduced FNEX to the financial markets.

Carissa then joined Enova International in 2015 as the Chief Revenue Officer, where they focused on sales and marketing strategies to drive revenue growth. Carissa successfully transitioned the brand, marketing, and sales strategy during Enova International's acquisition of The Business Backer. From 2016 to 2017, they served as the Vice President of Sales and Marketing at BrickHouse Security, where they managed the overall digital presence and sales of security systems.

In 2018, Carissa joined the Cunningham Restaurant Group as the Leader of Marketing. Carissa was responsible for managing the corporate brand and 18 restaurant concept brands, as well as rebuilding and scaling the marketing infrastructure for existing restaurants and new concepts and locations. Additionally, they rebuilt brand websites and created new website properties.

Carissa's most recent work experience is as an Adjunct Marketing & Management Professor at the University of Indianapolis, a role they took on in 2021. Overall, Carissa has demonstrated expertise in marketing strategy, brand management, sales, and digital marketing throughout their career.

Carissa Newton holds an MBA degree in Marketing/Management from Anderson University, which they obtained between 2000 to 2003. Prior to their MBA, they completed a Bachelor of Business Administration (BBA) degree in Marketing/Marketing Management, General from Northwood University in 2000. In terms of certifications, Carissa obtained the Salesforce Certified Administrator (SCA) certification from Salesforce in August 2006. Carissa also holds the Professional Certified Marketer-PCM Designation from the American Marketing Association, which they obtained in March 2003. Most recently, Carissa obtained the Fundamentals of Digital Marketing certification from Google Digital Garage in September 2021.