Melissa Crivillaro

Melissa Crivillaro is an accomplished marketing executive with extensive experience in driving global growth and digital strategies. Currently serving as the Chief Marketing Officer at CURiO Brands since October 2024, Melissa previously held the same position at Lightbox Jewelry from September 2020 to October 2024, overseeing various facets of marketing including Brand & Creative, E-commerce, and PR & Partnerships. Prior roles include Vice President of Digital & E-Commerce at L'Oréal for Kiehl's Since 1851 and Assistant Vice President of Digital & CRM for L’Oreal Paris, as well as Global Digital Marketing Director at Hästens Beds. In addition to professional achievements, Melissa served as an Adjunct Instructor of Integrated Marketing Communications at West Virginia University. Melissa holds both an MBA in Marketing and a Post-MBA in E-Commerce from Iona University.