Mariana Gonzalez

Mariana Gonzalez is an experienced marketing professional currently serving as the Head of Growth Marketing at Customer.io and an Adjunct Lecturer at the University of Arizona. Previously, Mariana held several roles at Lyft, including Group Growth Marketing Manager, where leadership of the Growth Marketing Driver Engagement team focused on activation, retention, and resurrection of drivers. Additional experience includes co-founding Le Cactus LLC, leading display marketing at Expedia Group, and working at Fenix International, where customer insights and indirect sales channel development were pivotal. Mariana possesses advanced degrees in Business Administration and Earth Systems from Stanford University, underscoring a strong educational foundation in both technical and management disciplines.