Leyre Iniguez

Leyre Iniguez has a diverse work experience, beginning with a Marketing Research Analyst role at Market Logic Software in 2013. In 2014, they completed internships at Telefónica and Bosch. From 2015 to 2019, they worked at CDK Global (International) as a Product Marketing Manager and a participant in the International Graduate Development Program. In 2019, they became a Marketing Lead and Strategy Consultant at Cuvama. In these roles, they focused on value-based pricing, value selling, and value capture and monetisation for B2B SaaS, platform and tech companies.

Leyre Iniguez has a diverse educational background. In 2010, they received a Bachelor of Business Administration (B.B.A.) from Universidad Carlos III de Madrid. Leyre then studied abroad at Aarhus University in 2012, where they completed a semester in Business Administration. In 2012, they also began their Bachelor of International Management at Clemson University, which they completed in 2015. In 2013-2014, they studied International Business at the Berlin School of Economics and Law. In 2016-2017, they received a Master Certificate in Hospitality Management, Focus on Revenue Management from Cornell University. In 2018-2019, they completed a Business Expert in Business Management from ThePower Business School. In 2019, they completed an Intensive Chinese Language Program from Shanghai International Studies University and an MSc Sustainable Cities from King's College London in 2020. Additionally, they are a Nova Talent member since March 2021 and an IEMA Member since October 2019.