Samantha Owen

Samantha Owen has a diverse work experience in marketing and customer relationship management (CRM). Samantha is currently working as a CRM Lead at Cuvva, where they have successfully led strategic projects, delivered crowdfunding campaigns, and contributed to brand activations. Prior to this, Samantha was a Group CRM Manager at TUI, where they developed and executed multi-channel campaigns aimed at driving revenue growth. Samantha also implemented a data-driven approach to campaign development. Before TUI, Samantha worked at BGL Group, where they held multiple roles including Marketing Manager - CXM, Senior CRM & Loyalty Executive, and Internal Communications & Engagement Executive. Samantha was responsible for managing email marketing, loyalty programs, and internal communications strategies. Samantha also has previous experience working in marketing teams at comparethemarket.com and Cambridge University Press. Overall, they have a proven track record of driving substantial business growth through effective CRM strategies and a data-centric approach to marketing.

Samantha Owen's education history includes a Women's Leadership Development Programme at Saïd Business School, University of Oxford in 2022. Prior to that, they obtained a CIM Diploma in Professional Marketing from Cambridge Marketing College from 2017 to 2018. In 2012 to 2013, Samantha earned a Master of Arts (MA) in Publishing from Anglia Ruskin University. Samantha completed their Bachelor's Degree in English and American Studies at the University of Nottingham from 2009 to 2012.