Susie Barker

Susie Barker has a diverse work experience spanning several companies. In their most recent role as Director of Marketing and Ecommerce at CVS Group Plc, they led the strategic development and operations of the Animed Direct Ecommerce business and multi-channel marketing for CVS Group. Susie focused on delivering a digital transformation to improve the experience for clients and customers. Prior to that, they held the position of Head of Marketing & Digital Experience at CVS Group, where they led the strategic development of all multi-channel marketing efforts.

Before joining CVS Group, Susie worked at first direct as a Digital Experience & Commercialisation Lead, responsible for optimizing retail digital product journeys and increasing digital engagement across various financial services. Achievements in this role included an increased conversion rate for the digital current account journey and the delivery of DMP segmentation for personalized content.

Susie also had a significant tenure at Provident Financial Group - Provident HC & Satsuma where they held the position of Head of Marketing. In this role, they led the marketing team and defined the strategy across various channels, resulting in increased brand awareness and consideration. Susie successfully launched online payments for current customers and implemented website A/B testing plans to improve the loan application funnel.

Susie'searlier experiences include roles such as Acquisition Marketing Manager, Digital Marketing Manager, Web Content Manager, Senior Digital Content Executive, and Direct Marketing Executive at Provident Financial Group. Susie also worked as a Sales and Marketing Assistant at Switch2 Energy Limited.

Overall, Susie Barker has a strong background in marketing, digital experience, and ecommerce, with a focus on driving strategic development, delivering digital transformations, and achieving impactful results.

Susie Barker's education history includes a Bachelor of Arts degree in Communication and Media Studies from the University of Leeds, which they completed from 1999 to 2002. Susie pursued further education at Bradford College, where they obtained a CIM Professional Diploma in Marketing from 2007 to 2008. Additionally, Susie obtained the SAFe 4 Agilist Certification from Scaled Agile, Inc. in June 2019.