Luis Enrique Alcala Corothie

Luis Enrique Alcala Corothie is a seasoned marketing professional with extensive experience in brand strategy, innovation, and digital marketing across various industries. Currently serving as Lead Director of Retail Brand Marketing at CVS Health, Luis is responsible for brand positioning and customer engagement strategies. Previous roles include leading marketing and innovation initiatives at Nestlé, where Luis oversaw product incubation and P&L management, and serving as Vice President of Marketing at Greenheart, focusing on brand positioning and sales strategy. Additionally, Luis has held senior marketing roles at Hilton and Marriott International, developing global marketing strategies for luxury hotel brands while managing digital and social media campaigns. With a solid foundation in Commerce from the University of Virginia, Luis possesses a strong blend of strategic vision and operational expertise.