Rocio Beras

Rocio Beras is a skilled professional with extensive experience in category management and strategic marketing within the health and wellness sector. Currently serving as the Category Manager for Health & Wellness Hispanic Strategy at CVS Health, Rocio previously held multiple roles at BJ's Wholesale Club, including Category Merchant Localization and Category Merchant of Baby & Oral Care, where significant market share gains were achieved. Rocio's earlier experience includes positions at CVS Health as Assistant Category Manager, focusing on fragrances, suncare, and hand & body products, as well as a role at CVS Caremark Corporation that involved leading diversity initiatives. With a Bachelor of Applied Science in Marketing from Rhode Island College, Rocio's diverse background includes event management and human resources, showcasing a well-rounded skill set in both strategic planning and customer engagement.