Senior Product Marketing Manager

Cyara is the world’s leading Automated CX Assurance Platform provider, helping leading brands across the globe deliver better CX with less effort, cost, and risk. Cyara supports the entire CX software development lifecycle, from design to functional and regression testing, load testing, chatbot testing, and production monitoring, ensuring enterprises can build flawless customer journeys across voice and digital channels while reducing the risk of customer-facing defects. Every day, the most recognizable brands across the globe trust Cyara to deliver customer smiles at scale.  Interested to find out more about us?  Check out:  www.cyara.com  Want to know what it’s really like to work at Cyara?  Check out this link to meet some real Cyaran’s and read about their individual career journey with us:  https://cyara.com/employee-profiles/ Let's talk about the role and responsibilities:

• Develop the core messaging and positioning for a select set of offerings that can be adapted across various marketing channels including demand generation campaigns and market thought leadership
• Manage GTM process to launch major features and new offerings requiring collaboration with product management, marketing, sales, customer success, and others across the business
• Execute on key product marketing initiatives which could include buyer personas, market segmentation, win/loss analysis, packaging & pricing, and analyst relations
• Develop tools and content (including demos, presentations, ROI calculators, etc.) to enable sales teams throughout the selling journey and become the product SME for these teams
• Gather and analyze competitive data to infuse content with messaging that is clear and communicates our key differentiators
• Build relationships with customers to enable customer advocacy and product user groups

Let’s talk about your skills/expertise:

• 7+ years of Product Marketing experience, ideally in B2B SaaS environment
• A Bachelor’s degree in marketing, business or equivalent
• Excellent story-telling capabilities to communicate value of the solutions
• Ability to communicate and work effectively with senior leadership
• Ability to work with product management, think about the customer experience, and translate that into a go-to-market strategy
• Excellent skills in driving cross functional alignment
• The ability to use insights and data to drive decision making