Sheldon Reich

Sheldon Reich has been Vice President of Marketing and a Director of the Company since 1989. His title was recently changed to Chief Solutions Architect to more accurately reflect his role in the Company. He is an expert in the creative application of Auto ID technology. In April 2004, Mr. Reich was selected by IBM to help design an IBM Solutions Builder Express Portfolio Infrastructure Solution, “Enabling RFID”.

Prior to joining CYBRA, Mr. Reich held the position of Copy Director at Bantam Doubleday Dell publishing. He developed business-to-business marketing programs for such clients as: NYNEX, AT&T Microelectronics, and Philips Information Systems. A highly rated frequent speaker at industry conferences and user group meetings, Mr. Reich, holds a Bachelor of Arts degree in Linguistics from the State University of New York at Stony Brook.