Smrutirekha Routray

Smrutirekha Routray has a diverse work experience, starting with their role as a Content & Marketing Strategist at Cyware. In this position, they conducted extensive research and analysis in the field of cyber security and had a working knowledge of digital marketing, including SEO/SEM, email, social media, and display advertising campaigns. Smrutirekha also developed and managed SEO campaigns, monitored keywords, and shared actionable data with internal teams. Additionally, they designed and built the company's social media presence, measured and reported on the performance of digital marketing campaigns, and brainstormed growth strategies. Their responsibilities also included SEO content writing, creating policy guides, and developing website content.

Prior to their role at Cyware, Smrutirekha worked as a Content Strategist at 9Toppiks Internet Services Pvt. Ltd. (Pycker) where they focused on on-page and off-page SEO optimization. Their responsibilities involved writing and creating unique content with relevant keywords to attract viewers.

Before entering the field of digital marketing, Smrutirekha worked as a Web Content Writer at Vensoft. Here, they were responsible for creating and proofreading content to make the site popular. Smrutirekha also wrote content for lifestyle, entertainment, spiritual, and other sections of various websites.

Furthermore, Smrutirekha has experience in the field of education, having worked as an Assistant Professor at Majhighariani Institute of Technology and Science. In this role, they counseled and guided students in their projects, taught classes, and helped students identify their strengths. Smrutirekha also served as a Lecturer at the same institution prior to becoming an Assistant Professor.

Overall, Smrutirekha Routray has gained extensive experience in content creation, digital marketing, SEO optimization, and teaching.

Smrutirekha Routray earned a Master's Degree in Electronics and Communication from Gandhi Institute of Engineering and Technology, which they completed from 2009 to 2011. Prior to that, they obtained an Engineer's Degree in Electronics and Telecommunication from the same institution, completing it from 2004 to 2008.

In addition to their educational achievements, Smrutirekha Routray has also obtained certifications in the field. Smrutirekha received the CFTR Analyst certification from Cyware in September 2022 and the CTIX v3 Analyst Certification from the same institution in August 2022.