Miroslav Kolařík

Miroslav Kolařík is a Lead Digital Analyst and Account Manager at Optimics, with experience in Google Analytics, Google Tag Manager, BigQuery, Google Optimize, Firebase, and Javascript. Miroslav has served as an external consultant for various companies and is currently a Digital Analyst at Heureka Group. With a background in Solution Architecture and Development, Miroslav has been involved in transition projects to Google Analytics 4 and tracking solutions for web, mobile, smart TVs, and HbbTv apps.