Christa van Herk

Christa van Herk has extensive experience in category management and retail strategy, currently serving as Unit Manager at Nederlandse Drogisterij Service since July 2015, where responsibilities include managing multiple categories related to personal care and health. Prior experience includes a role as Category Manager at ANWB-Retail from December 2012 to July 2015, where Christa built category strategies, conducted assortment analyses, and coordinated category changes across channels. Christa's career began at C1000, working as a Commercial Analyst and Market Analyst, focusing on assortment optimization and market analysis. Earlier roles at Eiffel as a Financial Professional and as an Assistant Credit Intermediary laid a foundation in financial and analytical skills. Christa van Herk holds a Master's degree in Business Economics with a specialization in marketing from Vrije Universiteit Amsterdam and an undergraduate degree from HU University of Applied Sciences Utrecht.