Christa van Herk

Christa van Herk has extensive experience in category management and retail strategy, currently serving as Unit Manager at Nederlandse Drogisterij Service since July 2015, where responsibilities include managing multiple categories related to personal care and health. Prior experience includes a role as Category Manager at ANWB-Retail from December 2012 to July 2015, where Christa built category strategies, conducted assortment analyses, and coordinated category changes across channels. Christa's career began at C1000, working as a Commercial Analyst and Market Analyst, focusing on assortment optimization and market analysis. Earlier roles at Eiffel as a Financial Professional and as an Assistant Credit Intermediary laid a foundation in financial and analytical skills. Christa van Herk holds a Master's degree in Business Economics with a specialization in marketing from Vrije Universiteit Amsterdam and an undergraduate degree from HU University of Applied Sciences Utrecht.

Location

Harderwijk, Netherlands

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Nederlandse Drogisterij Service

DA is a Dutch retail organisation with nearly 400 affiliated DA chemists'​ in the Netherlands. DA Holding includes DA Totaal Retail, DA Retailgroep, Mooi Parfumerie and wholesaler's Drogistenunie. DA is a strong brand on a national level that can count on sole traders. Local entrepreneurship is key as are expertise, personal advice and customer service. With a suitable and full range for an honest price. The organisation was established in 1942. DA is launching three new worlds in the shops in 2014: Fresh, Healthy and Beautiful (Fris, Gezond and Mooi).