Sean Corson

CFO & Co-Founder at Daasity

Sean Corson is currently the Chief Analytics Officer at Daasity. Prior to this, they were the Director of Marketing Analytics at Renovate America from September 2015 to May 2017. In this role, they were responsible for establishing and leading an internal analytics group for an organization experiencing 50%+ annual revenue growth. Additionally, they created a robust testing framework and rolled out a company-wide A/B testing program.

Under Corson's direction, the team was able to produce site optimizations worth over $2 million in annual revenue within the first three months. Furthermore, they crafted the strategic vision for and managed the implementation of a company-wide web analytics program. As a result of their work, the team was able to identify valuable customer segments, optimize site structures and content, and determine new testing opportunities.

In addition to their work at Renovate America, Sean Corson has also been responsible for optimizing digital and offline marketing campaigns through extensive testing and analysis. Additionally, they have driven regional and seasonal targeting strategies in Paid Search, Direct Mail, Radio, and Display marketing channels. Lastly, they have utilized prospect modeling to improve response rates and lower cost of new customer acquisition.

Sean Corson has an MBA in finance and entrepreneurial studies from the UCLA Anderson School of Management. Sean also has a bachelor's degree in economics from the University of California, Los Angeles.

They work with Will Fisher - VP, Sales, Marketing & Partnerships, Charmaine Gray - VP, Analytics & BI, and Dawn Raagas - Chief of Staff. Sean Corson reports to Dan Leblanc, CEO & Co-Founder.

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Previous companies

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Timeline

  • CFO & Co-Founder

    Current role

  • Chief Analytics Officer