Emilie Jirsch

Chief Marketing Officer at Dabble

Emilie Jirsch has a diverse work experience spanning over several years. Emilie is currently working as the Chief Marketing Officer at Dabble, a role they began in September 2022. Before this, Emilie held the position of Head Of Sport Marketing at Stan. from July 2021 to September 2022.

Earlier in their career, Emilie served as the Head of Marketing at Rugby Australia from January 2020 to July 2021. Their responsibilities included creating and implementing strategic marketing plans, driving ticket sales, increasing participation and viewership, and managing a team of marketing professionals.

Prior to their role at Rugby Australia, Emilie worked at TEG Live Pty Ltd as the Head of Marketing from August 2017 to January 2020. Here, they led the marketing team in promoting various live events and ensuring ticket sales targets were met.

Emilie also gained valuable experience at Sportsbet, where they served as the Digital and Social Media Manager from September 2014 to August 2017. Emilie was responsible for managing digital media across different platforms and working on special innovation projects.

Before their time at Sportsbet, Emilie worked at William Hill as a Media Manager and Digital Marketing Specialist from January 2011 to August 2014. Their role involved planning and managing offline media campaigns and collaborating with brand teams to deliver value through the offline media strategy.

Emilie's earlier experiences include working as a Direct Sales Executive at Macquarie Radio Network from October 2009 to December 2010 and as an Event Manager at Splash Entertainment in 2005.

With a strong background in marketing and media, Emilie Jirsch has proven herself in various leadership roles and has successfully executed strategic marketing plans throughout their career.

Emilie Jirsch attended Wenona Girls School from 1997 to 2004, where they completed their Higher School Certificate in subjects such as Business Studies, French, English, and Mathematics. Later on, they pursued a Bachelor of Arts degree in Media and Writing from Southern Cross University, which they completed from 2007 to 2009. Emilie then went on to obtain a Masters of Business Administration degree with a specialization in Marketing from Southern Cross University, which they completed from 2009 to 2012. In 2014, they also obtained a Diploma of Online Marketing from Shaw Academy.

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  • Chief Marketing Officer

    September, 2022 - present