Aline Mori

Aline Mori is the Chief Marketing Officer at Dafiti Group. Aline has over 10 years of experience in the beauty industry, having worked at Grupo Boticário and O Boticário.

Aline started their career at Grupo Boticário as the Brand Manager for The Beauty Box, a private label for the company. Aline was responsible for developing the product concept, portfolio architecture, pricing, and future innovation pipeline. Under their leadership, The Beauty Box became the sales leader for Grupo Boticário, surpassing sales estimates by 5 times.

In 2015, Aline left Grupo Boticário to join O Boticário as the Category Director. In this role, they were responsible for developing strategies and implementing them across all of O Boticário's brands, including Malbec, Floratta, nativaSPA, Cuide-se Bem, and Make B.

In 2021, Aline left O Boticário to join Dafiti Group as the Chief Marketing Officer. In this role, they are responsible for developing and executing marketing strategies across all of Dafiti Group's brands.

Aline Mori graduated with a Bachelor's degree in Economics from FGV - Fundação Getulio Vargas.

Aline Mori reports to André Farber, CEO. They work with Eduarda Perovano - Chief People Officer, Camilo Rueda - Business Leader SSC, and Igor Pinterich - Head of Brand Strategy.