Ana Escudero

Ana Escudero is an accomplished professional with extensive experience in customer insights and market research, currently serving as Associate Director of Customer Insights at Daiichi Sankyo, Inc., since December 2019, focusing on oncology. Previously, Ana held key positions at Bayer, including Global Strategic Insights Lead, where strategic market research initiatives were spearheaded to enhance brand performance, and Global Consumer Insights Lead for both Aspirin and Footcare & Suncare, driving actionable business strategies based on consumer behavior insights. Earlier roles include Global Consumer Insights Manager at Merck, where Ana led strategic insights for Digestive Health, and Global Market Research Senior Analyst at Novartis, focusing on cough & cold categories. Ana also held leadership positions at CRG Global and Maritz Research, managing diverse client projects effectively. Educational background includes a Master in Business Administration from Heidelberg University and a Bachelor of Business Administration in Marketing from Walsh College.