Mariska Effendi

Mariska Effendi has a diverse work experience spanning across various roles and industries. Mariska began their career in 2010 as a Sales Executive at the Grand Istana Rama Hotel. Afterward, they worked as an Assistant Manager at Eat & Eat Beachwalk Bali before assuming the position of Marketing & Purchasing Manager at PT Limaradja Kuliner Indonesia. In 2014, Mariska joined DAZN as a Sales Executive Indonesia, where they managed the sales cycle and collaborated with specialized agencies for media and digital advertising campaigns.

From 2016 to 2019, Mariska held multiple positions at DAZN, including Sr. Sales Manager and Sales Manager of Media. In these roles, they generated sales revenue, fostered relationships with clients, and worked closely with the trading team to secure commercial campaigns. Mariska also assisted the regional team in building global brands and closing deals.

In 2019, Mariska joined Teads as an Account Director SEA before moving to iVideoSmart in 2020 as the Head of Sales - SEA. At iVideoSmart, they managed the sales team and contributed to business growth in the Southeast Asia region.

Their most recent role was at Channel Factory, where they served as a Sales & Solution SEA. As a part of the global technology and data platform, Mariska maximized performance efficiency and contextual suitability for advertisers on YouTube.

Mariska is currently working as the Regional Sales & Partnership Director APAC at Dailymotion since 2023.

Mariska Effendi graduated from Petra Christian University in 2010 with a Bachelor of Engineering degree in Industrial Engineering. Prior to that, they attended SMAK St. Albertus Malang from 2003 to 2006.