Matt Proctor

Matt Proctor currently serves as AVP & CMO at Dalhousie University in the Office of Student Recruitment & Marketing since December 2019, and previously held the position of AVP, Communications, Marketing & Creative Services. Prior experience includes serving as VP, Marketing & Communications at Shannex Incorporated, where brand positioning was refreshed for new market entry, and Director of Retail Marketing at Cavendish Farms, leading North American marketing initiatives. Earlier roles include positions at Bell Aliant, Canada Bread Company, and Maple Leaf Foods, focusing on brand management, product development, and marketing strategies. Proctor holds a Bachelor of Commerce in Marketing from Mount Allison University, a Master of Public Relations from Mount Saint Vincent University, and is involved in various leadership programs at Ivey Business School and Schulich School of Business.